9 out of 10 professionals and small business owners have atleast one book or information product inside their head, butlack the time and organizational skills to get it out intodigital or print form.
You may cringe when you read this list of ten things keepingyou from writing your book, because it rings too close tohome for you. You may have already written a book or an
e-book, or have come close to starting it. It's hard, weknow it, and we've been there too. But go ahead and readthis list, see if you can identify, and let's discuss a
possible solution to the book writing problem.
1. I can't seem to find the time.
2. Every time I sit down to write I go blank.
3. I need an uninterrupted time period to immerse myself.
4. I need clarity on my message, but there's no one toconsult with.
5. I don't know where to start or how to organize all thechapters.
6. I'm afraid of losing clients and having my businesssuffer if I take time away from it to write my book.
7. I agonize over the writing, the grammar, the sentencestructure and punctuation.
8. I know what I have to say, just can't put it intowritten form without losing clarity and impact.
9. I keep thinking about all the time involved in writingthe book, and wonder if it will ever bring me the results I want.
10. Once I get it written, I have no idea how to get it formatted, let alone marketed.
Ok, you know why you haven't started writing your book. Doyou know why you need to write a book?
Why You Need to Publish a Book
Here are a few reasons why writing and publishing a book isimportant to you as an independent professional, smallbusiness owner, or solo-preneur:
1. Having a book, whether in digital, soft-cover, orhard-cover establishes you as an expert in your field.
2. People buy from people they know and trust; reading yourbook is one step in creating client confidence andrelationship.
3. Once people buy and read your book, they will want moreof what you have to offer in the way of services andknowledge. Your book can attract readers into your sphere of
potential clients; once they have bought your book, they areready to buy other services from you.
4. Having a published book is a great marketing tool, andpeople will actually pay for your expertise.
5. Books are one of the major sources of passive income forprofessionals; once it is published it can continue togenerate sales for you, over the years and while you sleep.
6. If you don't get a book out soon, your competitors willhave the edge, because many of them already have one andeven two books out.
7. If you are a speaker, they make great bonus gifts and
back-of-the-room sales.
8. They provide a platform for you to expose your readersto your mind and your heart, showing not only what you know,but how much you care. You can reveal your deepest
philosophies through your writing, as well as your personal stories.
Three Solutions to the Book-Writing Problem
Of course, there is no problem if you've got a lot of money.You just hire a book writer. There are many of them listedat Elance.com. Some professionals do this, especially when
they need to get something published fast and there are nota lot of complex issues to put forth. But is this reallywhat you want to do as a professional who has an important
message to convey?
Here is a list of solutions:
1. Hire someone to write your book for you (you can alwaysrewrite it in your own voice and add your own stories). Whenfinished, hire a publisher and then a publicist to market
it.
2. Hire a writing coach who will walk you through thesteps, chapter by chapter (again, for a substantial fee).Then when finished, hire a publisher and a publicist.
3. Bite the bullet, put your business on hold for a fewmonths, and devote your time to just getting it written. Youwill have to turn it over to a book designer and get it
formatted; search for the right publisher such asself-publishing or print-on-demand services, and then market it yourself.
Expensive? Yes, all three solutions are expensive. They eachhave their advantages and disadvantages.
The Fourth Solution
There is another solution! What if there was a way to helpyou get your book down in print and ready for formatting in90 days?
What if you could do this by following a system thatorganized you chapter by chapter, included testimonials,input from peers, professional editing resources, design and
formatting resources at low costs, and only took a half-hourof time per day?
Could you afford to invest that much time and energy out ofyour busy day? Would it be worth it to you even if it meantan hour a day for 90 days?
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