write a book ?

9 out of 10 professionals and small business owners have atleast one book or information product inside their head, butlack the time and organizational skills to get it out intodigital or print form.

You may cringe when you read this list of ten things keepingyou from writing your book, because it rings too close tohome for you. You may have already written a book or an

e-book, or have come close to starting it. It's hard, weknow it, and we've been there too. But go ahead and readthis list, see if you can identify, and let's discuss a

possible solution to the book writing problem.

1. I can't seem to find the time.

2. Every time I sit down to write I go blank.

3. I need an uninterrupted time period to immerse myself.

4. I need clarity on my message, but there's no one toconsult with.

5. I don't know where to start or how to organize all thechapters.

6. I'm afraid of losing clients and having my businesssuffer if I take time away from it to write my book.

7. I agonize over the writing, the grammar, the sentencestructure and punctuation.

8. I know what I have to say, just can't put it intowritten form without losing clarity and impact.

9. I keep thinking about all the time involved in writingthe book, and wonder if it will ever bring me the results I want.

10. Once I get it written, I have no idea how to get it formatted, let alone marketed.

Ok, you know why you haven't started writing your book. Doyou know why you need to write a book?

Why You Need to Publish a Book

Here are a few reasons why writing and publishing a book isimportant to you as an independent professional, smallbusiness owner, or solo-preneur:

1. Having a book, whether in digital, soft-cover, orhard-cover establishes you as an expert in your field.

2. People buy from people they know and trust; reading yourbook is one step in creating client confidence andrelationship.

3. Once people buy and read your book, they will want moreof what you have to offer in the way of services andknowledge. Your book can attract readers into your sphere of

potential clients; once they have bought your book, they areready to buy other services from you.

4. Having a published book is a great marketing tool, andpeople will actually pay for your expertise.

5. Books are one of the major sources of passive income forprofessionals; once it is published it can continue togenerate sales for you, over the years and while you sleep.

6. If you don't get a book out soon, your competitors willhave the edge, because many of them already have one andeven two books out.

7. If you are a speaker, they make great bonus gifts and

back-of-the-room sales.

8. They provide a platform for you to expose your readersto your mind and your heart, showing not only what you know,but how much you care. You can reveal your deepest

philosophies through your writing, as well as your personal stories.

Three Solutions to the Book-Writing Problem

Of course, there is no problem if you've got a lot of money.You just hire a book writer. There are many of them listedat Elance.com. Some professionals do this, especially when

they need to get something published fast and there are nota lot of complex issues to put forth. But is this reallywhat you want to do as a professional who has an important

message to convey?

Here is a list of solutions:

1. Hire someone to write your book for you (you can alwaysrewrite it in your own voice and add your own stories). Whenfinished, hire a publisher and then a publicist to market

it.

2. Hire a writing coach who will walk you through thesteps, chapter by chapter (again, for a substantial fee).Then when finished, hire a publisher and a publicist.

3. Bite the bullet, put your business on hold for a fewmonths, and devote your time to just getting it written. Youwill have to turn it over to a book designer and get it

formatted; search for the right publisher such asself-publishing or print-on-demand services, and then market it yourself.

Expensive? Yes, all three solutions are expensive. They eachhave their advantages and disadvantages.

The Fourth Solution

There is another solution! What if there was a way to helpyou get your book down in print and ready for formatting in90 days?

What if you could do this by following a system thatorganized you chapter by chapter, included testimonials,input from peers, professional editing resources, design and

formatting resources at low costs, and only took a half-hourof time per day?

Could you afford to invest that much time and energy out ofyour busy day? Would it be worth it to you even if it meantan hour a day for 90 days?

CIBIL panic or peace for life ?

CIBIL (India's first credit information bureau) is a repository of information, which contains the credit history of commercial and consumer borrowers. CIBIL provides this information to its members in the form of credit information reports. As on February 2009, CIBIL has an information base on over 132 million consumer trades, and 2 million commercial trades which continues to grow at a fast pace. CIBIL shares credit information with its 169 strong member base on the principle of reciprocity. CIBIL’s members include all leading banks, financial institutions, non-banking financial companies, housing finance companies, state financial corporations and credit card companies. CIBIL creates value for financial institutions by providing objective information that helps them manage risk and devise appropriate lending strategies, thus reducing cost and maximizing portfolio profitability. CIBIL benefits both credit grantors and consumers by collecting, analyzing, and delivering information on credit histories of millions of consumers and businesses. With information from CIBIL, credit grantors are empowered to make sound and informed credit decision. Origin of CIBIL The need of credit information system was increasingly felt in order to enable informed credit decisions and aid fact based risk management. It was also imperative to arrest accretion of fresh NPAs in the banking system through an efficient system of credit information on borrowers as a first step in credit risk management. In this context, the requirement of an adequate, comprehensive and reliable information system on the borrowers through an efficient database system was keenly felt by the Reserve Bank of India/ Government as well as credit institutions. A Working Group (Chairman: Shri N.H. Siddiqui) with representatives from select public sector banks, IDBI, ICICI, Indian Banks’ Association and Reserve Bank was constituted by the Reserve Bank in the year 1999, to explore the possibilities of setting up a Credit Information Bureau (CIB). The Working Group had recommended setting up a CIB under the Companies Act, 1956 with equity participation from commercial banks, FIs and NBFCs registered with the Reserve Bank. As per the recommendations made by the Working Group, Credit Information Bureau (India) Ltd., (CIBIL) was set up in January 2001. CIBIL was promoted by the State Bank of India, Housing Development Finance Corporation Limited , Dun & Bradstreet Information Services India Private Limited and TransUnion International Inc. The shareholding pattern was as follows: SBI 40% HDFC 40% Dun & Bradstreet 10% TransUnion 10% TransUnion and Dun & Bradstreet are the technical and equity partners of CIBIL. TransUnion is one of the largest consumer credit bureaus in the world, and is recognized globally for its skills in advanced analytics and decisioning services. Dun & Bradstreet is world’s leading source of commercial information and insights on businesses. In 2004, SBI and HDFC divested a part of their stake in CIBIL to other shareholders comprising of leading banks and financial institutions in the country. •Business: CIBIL provides comprehensive credit information on consumer and commercial borrowers to credit grantors in India. CIBIL’s advanced analytic and risk management tools help credit grantors mitigate risk and ensure superior portfolio performance. CIBIL has two divisions- Consumer Bureau and Commercial Bureau. o Consumer Bureau was launched in 2004 with 4 million records o Commercial Bureau was launched in 2006 with 0.7 million records o CIBIL has grown phenomenally in the last five years, and houses credit histories on over 134 million trades across individuals and businesses Members: CIBIL’s 169 strong member base that includes all leading banks, financial institutions, non-banking financial companies and housing finance companies. Security Standards: CIBIL is ISO 27001:2005 certified- the most recognized security standard in the world. CIBIL is one of the 1000 companies in the world, which have achieved ISO 27001 certification, and one of the first few in India. Headquarter: Mumbai Managing Director: Mr. Arun Thukral Technical Partners: o TransUnion International- a leading global credit bureau with presence in over 30 countries o Dun & Bradstreet- a leading global provider of credit information and insights on businesses CIBIL’s Shareholders The promoters SBI and HDFC divested a part of their stake to other shareholders and the revised shareholding stands as follows: GE Strategic Investments India 2.5% State Bank of India 10% Bank of Baroda 5% TransUnion International Inc. 10% Dun & Bradstreet Information Services India Pvt Ltd.10% Bank of India 5.0% The Hongkong and Shanghai Banking Corporation Ltd 5% Indian Overseas Bank 5% Sundaram Finance 2.5% Housing Development Finance Corporation Ltd. 10% Punjab National Bank 5.0% Union Bank 5.0% Citicorp Finance (India) Ltd 5% ICICI Bank Ltd 10% Central Bank Ltd 5% Standard Chartered Bank 5% Total 100.0% CIBIL aides in improving credit environment in India ? god knows !!!

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general investment knowledge

Investing Basics

By vijay lodha MBA(FIN)LONDON,MCOM,LLB

The Road to Successful Investing

The road to successful investing is paved differently for each investor. One investor's road to success may be the high road while another's may be the low road. But common to both investors is basic principles that are true to form no matter which road an investor finds himself taking. Below is a listing of some of these basic principles that may lead an individual along the road to successful investing.

Formalize your goals. As with the achievement of any goal, commitment to the goal is half the battle. Formalize your commitment to attaining your goals by writing them down, both short-term and long-term. Follow your progress by updating them at least annually. How else will you know if you are actually going to attain your goals?

•Invest early as possible.

Procrastination is an investor's worst enemy. Though there is no perfect or ideal time to start investing now may be the best time of all.

•Invest in what you understand.

If you do not understand how an investment works you will not fully understand the risks associated with that investment. Is it really worth it placing your hard-earned money in this type of investment? No.

•Consider the impact of inflation and taxes.

Inflation and taxes erode an investor's purchasing power. The consideration of investments that minimize the impact of these two forces may be key in meeting your goals.

•Your portfolio is for you and you alone.

The design and formulation of your portfolio is based on your goals, time horizon and risk tolerance. Understand that what may work for your friend, cousin, or co-worker may not work for you because one size does not fit all.

•A basket of eggs is better than just one.

Diversification of your investment assets may bring the positive benefits of reduced risk and stable returns to your investment portfolio basket. Mutual funds are a cost efficient way to invest while at the same time reaping the benefits of diversification.

•Use time, not timing when investing.

Trying to correctly time the ups and downs of the market is a risky, if not impossible, task. Most investors will fare far better by keeping their investment assets in the market the entire time. It is time in the market, not timing the market.

•The old team player may be better than a young hotshot.

Try to avoid the temptation of investing in the new "hotshot" investment that may lose its luster quickly. Seek investments with solid track records that will benefit you more over the long run.

•Know when to cut your losses.

Many investors do not know when to get out of an investment. If your investment selection is heading south and most likely won't return to previous form, face the music and consider getting out before your lumps get too